Some history…I am a 9 year veteran of the NFL, CEO of Power Athlete, mastermind behind CrossFit Football and I dabble in a food company, Well Food Company; you might be most familiar with our jerky and grass-fed whey protein. All of this in addition to being a husband and father of twin girls.
“Talk to me, Johnnie”?
If this is quote is not familiar, you need to watch First Blood a few times. I believe it is one of the best movies ever made and one of my all time favorites. The quote comes from a scene in the movie when Colonel Trautman, John Rambo's former commanding officer, has been sent to help the Sheriff Teasle talk Rambo to give himself up. Rambo has just escaped from Teasle's custody, is hiding in the mountains and the local authorities need Trautman's help trying to find Rambo's location. In last ditch effort, they offer Trautman the radio, he clicks the mic on and says,
Seems like an odd name for a website until you understand a bit of back story.
When I played in the NFL (I am sure many athletes are like this) I was consumed with work. Training camp started the 3rd week of July and most years the season didn't end till February. During that period, I would fall off the grid. I worked 14-16 hour days, 7 days weeks in training camp and once the season started, it was 100 mphs. Practice, meetings and games don't leave a lot of extra time for staying in contact. I was not great at returning calls or emails and dealt with most of it once the season concluded. Needless to say, I fell off the grid.
This was a relatively common occurrence. However, once it got late in the season a good friend who was drafted the same year year I was, would start texting me, “Covey leader to Raven…talk to me Johnnie”. Much like Col. Trautman contacting Baker Team, it was his way of getting back in touch. I would respond as John Rambo did in the movie…”They are all dead, sir”.
My final season in the NFL ended prematurely due to injury, shortly after I launched by company, Power Athlete, and the CrossFit Football site and seminar series. Since then I have navigated the globe teaching the Power Athlete methods, started Well Food Company and been fortunate to work with many of the best athletes on the planet. With so much information available at our finger tips, I was bombarded with questions about training, nutrition and life. Many of them were the same questions over and over again. At first, I tried answering them individually but I find there was no way for that information to trickle down. So I created Power Athlete and TTMJ as an informational resource for power athletes looking to get...bigger, stronger, faster with increase work capacity, while eating for performance and health.